Market and Consumer
Understanding
- Usage and Attitude
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Supply & Demand
- Shoppers
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Market Sizing & Share
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Competition Analysis
- Marketing Strategy
- Segmentation
Product Development and Innovation
- Idea Generation
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Idea Screening
- Develop Proposition
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Product Preference
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Concept Evaluation
- Packaging Evaluation
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Pricing / Conjoint
Brand and Communication
- Brand Development
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Brand Analysis
- Brand Tracking
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Creative Concept Test
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Ad Pre Test
- Ad Post Performance
Customer Satisfaction and Experience
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Customer Satisfaction
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Mystery Shopping
- Mystery Calling
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Loyalty & Engagement
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Net Promoter Score
- VOC Tracking
Full Range of Survey / Data Collection Methodologies
- Focus Groups
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In-depth Interviews
- Online Interviews
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Exit Interviews
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Exit Interviews
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Central Location
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Face-to-Face Survey
- Telephone Survey
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Home Visits
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Shopper Journeys
- Mobile Interviews
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Mystery Audits
- In-Home Use Tests
- Diary Placements
Our Analytics wing
Our marketing science & analytics team looks across and within studies to provide precise joined-up insight and an analytical edge.
Looking beyond the mean, we are able to identify the underlying market dimensions and map the landscape, segmenting markets to unlock growth opportunities.
At the heart of our work, we use advanced analytical techniques on a multiple and complex data sets, driving advantage for our clients and finding the real growth insights in the new data environment.